13 Google My Business Optimizations to Rank Higher in Local Search

Regularly check for any suspicious or irrelevant links using tools like Google Search Console and disavow them if necessary. Make sure to add the keyword to the title tag, meta description, and header tags (H1, H2) on each page and post of your site. This will help search engines understand the relevance of your content and improve your site’s ranking. Whether it’s crafting an engaging blog post or optimizing your page titles, we’ve got you covered.

Step 4: Rows and Columns Will Appear

Not only do these increase your credibility and allow you to control the narrative around your business, but they are also thought to have a significant impact on rankings. The best way to get in on local searches is to create and optimize your Google Business Profile. Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site. Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query.

This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. SEO Anomaly However, Google has said they’re planning to introduce support for other videos soon.

Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche. For example, if you search Google for the term „how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect.

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• For example, suppose we set our guide to building a content marketing strategy as the target page.
• Additionally, Google has been rolling out innovative features that make it even easier for customers to connect with local businesses.
• On the left of your first question, you’ll see a dropdown of question types.
• You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot.
• Invest in a promo video when you’re confident it will address an app’s or game’s functionality that can’t be conveyed through other imagery.

Let’s dive into what this means and how to improve rankings for your website. All youtube videos could be hard; clearly google is wanting to rank videos for that query. I was wondering does rss feeds for news makes any difference in your web or blog ranking? Yahoo and Bing are very similar, but a couple of years behind in my opinion. So more exact match anchor text and more links generally still work well in Yahoo and Bing. Bing tends to take much longer to index and rank sites than Google does as well.

If you need further assistance or want to take your SEO efforts to the next level, consider partnering with Anew Media Group. Our team of experts is dedicated to helping businesses like yours succeed online. Contact us today for a personalized consultation and let us guide you towards even greater success all about how to rank higher on Google with Anew Media Group. Citations are mentions of your business name, address, phone number (NAP), or website on other websites or directories.