Off-Page SEO Checklist for 2025

Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page’s great content. If an SEO method is approved by search engines to rank their website, it is called a „white hat technique”. If the method is not approved, it is called a „black hat technique”.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

Another proactive way to earn backlinks from media and journalists is by positioning yourself as an expert source. This involves responding to requests for expert commentary or insights on specific topics. You can check out Semrush’s definitive guide to guest blogging for a deep dive into this strategy. For example, Andy Crestodina, from digital marketing agency Orbit Media, gathered original data to create an engaging article on web design standards. The strong backlink profile directly correlates with the site’s overall authority. When other sites talk about your company or website in their content, that’s a brand mention.

Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource. Request customers or clients to link to your website by providing a testimonial or featuring your products or services. By participating in events, you can get your brand out there alongside the industry leaders, and improve both your off-page SEO and overall brand reputation.

• Ever seen the little social media icons near the title of a blog post?
• He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.
• As such, creating shareable content is the first step to earning valuable links and improving your off-page SEO.
• A Google Business Profile extends beyond just a listing; it serves as your local business’s digital storefront, giving local searchers a quick overview of your services.
• Although this might sound redundant (after all, this is how you landed on our blog, already knowing what SEO is and its very workings), we shall draw a quick picture of what SEO means today.

Why is Off Page SEO Important for Optimization?

I’ll cover all the key strategies you should implement alongside specific tips and steps for each. Here I offer you a summary so that you can see precisely what it takes to boost your website’s authority and visibility. Remember, there is no one tool that takes the spot of the best off-page SEO tool, as best is subjective. In fact, it’s perfectly fine to rely on multiple off-page SEO tools for different tasks.

Positive reviews on third-party sites can boost your site’s reputation. And having a solid online reputation shows search engines that you’re reliable and trustworthy. Share your blog posts, infographics, and other valuable content on your social media profiles. This can increase content visibility and drive traffic to your website. Your backlink profile can have a significant impact on the visibility of your website. The more high-authority websites that link to your site, the more authoritative it appears to search engines.

For example, Rank Math listed Backlinko as one of the best SEO blogs to follow. As it turns out, reviews also affect your site’s E-E-A-T in the eyes of Google. So, if you want to improve your site’s E-E-A-T, this chapter is for you. And I’m confident that most of these people first saw our study being shared on X (Twitter) or LinkedIn. For example, lots of people have mentioned and discussed our studies on SEO forums and marketing subreddits. But the upside is that, if one of your videos does well, it can lead to a torrent of branded searches.

Incentivizing reviews can promote engagement and improve your site’s E-E-A-T. Having a lot of reviews can significantly boost your site’s visibility and reputation. Because publishing content based on original data creates buzz, which leads to engagement and backlinks. These activities can help search engines determine your local relevance, which lets them know how to rank your site. Search engines see backlinks as endorsements of your site’s quality, relevancy, and authority.

So if you want to get more out of this activity, target the right keywords. To find link roundups in your niche, then simply type “weekly link roundup + your niche keyword” or “mashups + your niche keyword”. Congratulations on completing this comprehensive guide to mastering on-page SEO! You’ve equipped yourself with the knowledge and actionable insights needed to optimize your content effectively. With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page.

Many times they happen to not be very relevant to your page topic and can easily mislead Google in “forming an opinion” about your content. Not until recently, I myself realized that anchor texts truly matter and they’re a clear indicator of the relation between your page and the linked one. Hence, I started to pay more attention to the words I add the outbound link on. Off-page SEO rhymes with words like link building or promotion activities, yet the whole thing isn’t just about links, but about a whole lot more.

This will quickly get your name on their radar and if you do it long enough they’ll soon start to look at SEO Anomaly you as part of their family. 🙂 Of course they’ll return the favor by sharing your content extensively. Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google Business Profile.