What is search engine optimization SEO?

Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for „daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements.

Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to. With appropriate anchor text, users and search engines can easily understand what your linked pages contain before they visit.

Relationship with Google

• People are used to navigating through websites in a certain way and you should make this process as easy and clear as possible for them.
• However, organic results tend to have higher click-through rates because users often trust them more than ads.
• Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
• She’s well-versed in the intricacies of LLC formation, business taxes, business loans, registered agents, business licenses and more.

Getting others to link to your site can be difficult, but one of the easier ways to get links is to scope out your competitors, and find out who’s linking to them. Using a good backlink checker such as Link Explorer, you can easily find what sites on the internet, if any, have already linked to your site. Because it’s easy to mess up, it’s important to verify your structured data using a tool specially built for the purpose.

b) Resize your images

The truth is, linking to other quality resources can be good for you from an SEO point. Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words.

Good SEO for your website increases the likelihood that a search engine will rank your content higher than others. This ensures that users searching for your product, service, or topic will click on your site rather than competitors. Search engine optimization (SEO) is a key BHS Links part of any successful online marketing strategy.